Children of Madaifu | Our Teams' Annual Initiative to Help Rural Children

Every year, our company supports Children of Madaifu, an organization helping underprivileged children in rural China. As part of this tradition, everyone receives a bag of apples 🍎 — a small symbol of care, kindness, and good wishes.

This simple gesture connects all our teams and reminds us why this initiative matters.

Our teams in Vietnam and Cambodia received their apples with big smiles. Colleagues gathered for photos and took a moment to reflect on the meaning behind the tradition. 💙

In our China offices, the atmosphere was just as warm. Teams in Shanghai, Qingdao, Xiamen, Ningbo, Shenzhen and Hong Kong enjoyed the tradition and shared photos to mark the moment.

Children of Madaifu is a non-profit organization founded in 1999 by Dr. Marcel Roux, former Vice President of Doctors Without Borders. The organization focuses on supporting children living in remote and disadvantaged areas of Gansu Province.

For more than 20 years, Children of Madaifu has been helping rural children in China by providing school supplies, financial assistance, daily necessities, and long-term support — ensuring they can continue their education and grow with confidence.

Each year, we proudly take part in this initiative — and every small gesture makes a difference. We encourage everyone to continue supporting Children of Madaifu, whether through awareness, donations, or simply sharing their mission with others.

Together, we help bring hope and opportunity to children who need it most.